Adobe and Microsoft Join Forces to Enhance Marketers’ Efficiency with Generative AI

In a strategic partnership aimed at revolutionizing marketing workflows, Adobe and Microsoft have announced plans to integrate Adobe Experience Cloud capabilities into Microsoft Copilot for Microsoft 365. This collaboration aims to empower marketers to overcome application and data silos, streamlining everyday tasks and enhancing productivity. Addressing the Demand for Personalized Content "The demand for personalized content across social media, mobile, and other fast-moving channels has been exploding, pushing marketers to drive greater efficiency and productivity in their everyday work," highlighted Amit Ahuja, Senior Vice President, Digital Experience Business at Adobe. "Our partnership with Microsoft will streamline daily tasks across planning, collaboration, and campaign execut