AI Timekeeping Startup Laurel Raised 100 Million to Find Out Where the Time Goes

They thought timekeeping was an administrative problem. But it’s a strategic one. It’s the invisible operating system of every firm.
The average knowledge worker puts in nine hours a day. But only three of those hours actually move the needle. Ryan Alshak has built a company around that statistic, one that’s less about work optimization and more about confronting a deeper, more existential question. Where does all our time go? For most industries powered by knowledge rather than machinery, law, consulting, accounting, professional services, time is the raw material, the fuel, and the cost center. But unlike supply chains for cars or retail inventory, time has no dashboard. There is no clean system for tracing how it is spent, what it delivers, or where it's lost. Alshak calls this the “time intelligence challenge.”  “The world has spent decades optimizing dollars,” Alshak says. “We’ve ignored
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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