GoodShip, a Bellevue-based AI freight orchestration platform, has raised $25 million in Series B funding to advance the AI era of freight management. The round was led by Greenfield Partners, with participation from returning investors including Bessemer Venture Partners, Ironspring Ventures, Chicago Ventures, and FUSE VC. This funding brings GoodShip’s total raised capital to over $40 million across four rounds and comes at a time when enterprise logistics are becoming increasingly complex, fragmented, and in need of digital solutions.
Since its inception in 2022, GoodShip has been attempting to tackle one of the more stubborn inefficiencies in supply chains: fragmented data and siloed processes. Freight management has traditionally relied on spreadsheets, emails, and disconnected enterprise systems, making decision-making reactive rather than proactive. GoodShip’s platform consolidates information across planning, procurement, and performance management, offering businesses a unified view of their freight network. It leverages AI to identify cost-saving opportunities, optimize routing, and provide actionable insights for procurement teams. In practical terms, clients report a 3–5 percent reduction in transportation costs and up to a 20 percent decrease in late shipments. These efficiencies translate into millions of dollars saved annually without requiring enterprises to replace their existing carriers or systems.
Ryan Soskin, co-founder and CEO of GoodShip, emphasizes the philosophy behind the platform. “For too long, freight management has been a black box. Decisions were reactive and data was scattered across countless systems. GoodShip changes that by unifying data, surfacing the insights that matter and giving teams smarter, more automated ways to procure and optimize their networks.” The platform’s early traction is evident in its growing client roster, which includes Tropicana, KeHe Distributors, Kellanova, and KBX Logistics. These companies are using GoodShip as an operational engine for their freight networks.
Investors have taken note of this rapid growth and the platform’s potential. Itay Inbar, Principal at Greenfield Partners, points out that GoodShip is reshaping a trillion-dollar industry. “GoodShip is redefining a trillion-dollar industry with a novel approach and rapid AI innovation—unifying procurement and visibility in a platform that’s already proving its value at enterprise scale across the world’s largest shippers.” For Greenfield Partners, the investment represents an opportunity to back a company with a clear technological edge and a practical application for enterprise logistics, a sector that has historically been slow to adopt AI and automation.
The funding will be used to accelerate product development, expand AI capabilities, and scale internationally. GoodShip plans to invest heavily in its engineering team and to establish a hybrid work model as the company transitions from a fully remote operation. The goal is to enhance automation within the platform, provide real-time visibility into freight operations, and develop predictive decision-making tools. The Series B will also support marketing and sales expansion to reach additional enterprise clients that are struggling with fragmented freight processes.
Other players in the logistics and AI freight space highlight the competitive backdrop for GoodShip. Uber Freight, for example, uses AI to optimize shipping routes and reduce deadhead miles, while Penske Truck Leasing applies AI to fleet maintenance and operational efficiency. Startups like Veho, Dispatch, and Deliveright are focused on last-mile delivery optimization with AI-driven routing. Freightos operates a digital freight forwarding and booking platform, while Flexport provides a comprehensive supply chain management solution that combines freight forwarding, trade finance, and customs brokerage.
The broader market context shows the timeliness of GoodShip’s solution. AI adoption in logistics remains uneven, with many enterprises experimenting with predictive analytics or routing optimization without fully integrating their operations. GoodShip is positioning itself as a solution that bridges this gap, enabling enterprises to move beyond fragmented experimentation toward fully orchestrated, AI-powered freight management.
In a sector known for slow adoption of technology, GoodShip’s platform represents a shift toward predictive and automated freight operations. By leveraging AI, it can identify inefficiencies that might not be obvious to human planners, suggest optimal carrier combinations, and provide insights into potential delays before they occur. This capability is particularly valuable for enterprises that manage high volumes of shipments across multiple carriers and geographies. By reducing human intervention and increasing data-driven decision-making, GoodShip promises faster, more reliable, and more cost-effective logistics operations.
GoodShip also plans to expand beyond North America, extending its platform to additional transport modes and international markets. The goal is to become a global solution for freight orchestration, helping enterprises consolidate fragmented operations and use AI effectively across their networks.
