Hightouch Hits $1.2 Billion Valuation as AI Agents Take Over Marketing

For years, marketers have chased the elusive promise of delivering the right message to the right customer at the right time. It’s a phrase that has been thrown around in boardrooms and conferences, but in practice, the reality has been a flood of irrelevant emails, misplaced ads, and marketing strategies that never quite hit the mark. Now, Hightouch, a startup founded by ex-Segment engineers, is making a strong case that AI, if used correctly, could finally turn that promise into something real. The company just closed an $80 million Series C funding round, led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator. This investment doubles Hightouch’s valuation from its last round in 2023, pushing it to a hefty $1