Profound Raises $35M to Help Brands Stay Visible in AI Search

AI assistants are becoming the new front door to every business
“AI assistants are becoming the new front door to every business,” said James Cadwallader, cofounder and CEO of Profound. “If you’re not showing up in those conversations, you’re invisible to billions of consumers.” Profound just announced a $35 million Series B led by Sequoia Capital, with participation from Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons. For brands, the rise of AI assistants like ChatGPT, Perplexity, and Google’s Gemini changes the calculus of discoverability. Traditional SEO strategies, built around keyword rankings, backlinks, and click-through rates, matter less when AI models generate direct answers rather than lists of links. This change has created a new marketing problem: ensuring that when consumers ask AI systems for product r
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Picture of Mukundan Sivaraj
Mukundan Sivaraj
Mukundan covers the AI startup ecosystem for AIM Media House. Reach out to him at mukundan.sivaraj@aimmediahouse.com.
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