Selling through cloud markets appears to be an obvious choice for software companies. Customers are already spending billions of dollars on AWS, Microsoft Azure, and Google Cloud, so meeting them where their budgets are set should be straightforward. And, as cloud providers double down on their marketplace strategies like lowering costs, increasing co-marketing expenditures, and integrating procurement tools, SaaS sellers have more incentive than ever to pursue this channel.
However, the reality is far from flawless. Listing a product on AWS or Azure is not the same as uploading an app to an app store. It takes months of engineering development, intricate integrations with billing and CRM systems, and continual maintenance as the firm grows. High-growth organisations frequently allocate
Translucent AI Targets Financial Pain Points of Healthcare Providers
Mukundan Sivaraj
