Upscale AI Raises $5.5 Million To Make Streaming Ads Smarter

Upscale AI employs machine learning algorithms to manage programmatic media buying
What was once a game of mass messaging and generic campaigns has evolved into a highly personalized, data-driven experience where brands can anticipate consumer preferences, craft dynamic content, and optimize engagement in real time. AI is redefining the entire landscape of marketing. Imagine an ad that knows you better than you know yourself. AI-driven algorithms analyze browsing habits, purchase history, and behavioral cues to deliver hyper-relevant ads at just the right moment, making traditional guesswork obsolete. Meanwhile, generative AI is modifying  content creation, enabling brands to instantly produce text, images, and even high-quality video ads with minimal human intervention. This shift is not only accelerating production cycles but also making advertising more effici
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Picture of Upasana Banerjee
Upasana Banerjee
Upasana is a Content Strategist with AIM Research. Prior to her role at AIM, she worked as a journalist and social media editor, and holds a strong interest for global politics and international relations. Reach out to her at: upasana.banerjee@analyticsindiamag.com
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