With $16M, Remark Is Building AI That Sells Like a Store Associate

In 2022, Theo Satloff stood at the threshold of a familiar e-commerce dilemma: trillions spent to bring shopping online, yet shoppers still clicked away without buying. “The reason for low conversion rates on e-commerce sites is that people have a lot of questions when they shop,” Satloff said. “In a store, a person with product knowledge helps them, so the conversion rate is high.” With Remark, the company he co-founded, Satloff set out to replicate that trusted, high-converting in-store experience with a new layer of human-trained artificial intelligence. Today, Boston-based R