With $16M, Remark Is Building AI That Sells Like a Store Associate

They're building AI personas modeled on the language and experience of the experts who train them
In 2022, Theo Satloff stood at the threshold of a familiar e-commerce dilemma: trillions spent to bring shopping online, yet shoppers still clicked away without buying. “The reason for low conversion rates on e-commerce sites is that people have a lot of questions when they shop,” Satloff said. “In a store, a person with product knowledge helps them, so the conversion rate is high.” With Remark, the company he co-founded, Satloff set out to replicate that trusted, high-converting in-store experience with a new layer of human-trained artificial intelligence. Today, Boston-based R
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Picture of Mukundan Sivaraj
Mukundan Sivaraj
Mukundan is a writer and editor covering the AI startup ecosystem at AIM Media House. Reach out to him at mukundan.sivaraj@analyticsindiamag.com.
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