Retail

AI Search Is Costco's Best Traffic Source

01

AI search traffic to Costco grew triple digits for two consecutive quarters.

02

AI search converts at a higher rate than all other traffic sources.

03

Costco has not spent on digital advertising yet sees significant AI-driven growth.

04

Consumers using AI show higher purchase intent than traditional channels.

05

AI search's impact aligns with Costco's overall e-commerce performance.