Newell Brands Has a New Design Center in Atlanta. AI Is Already Running Across Its Enterprise.

01 Newell Brands opened a 37,000-square-foot Design Center in Atlanta on September 15.

02 Integrate AI capabilities to enhance product and brand development processes.

03 The Design Center includes consumer research environments and physical prototyping facilities.

04 Two locations streamline operations and improve collaboration among marketing, R&D, and insights teams.

05 AI capabilities connect to a broader enterprise program already enhancing operations across Newell Brands.

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