In the world of ecommerce, the use of data and analytics to enhance customer experience is becoming increasingly crucial. This was the central theme of a recent talk given by Dr. Ravi Vijayaraghavan, Senior Vice President and Chief Data Analytics Officer at Flipkart, at MachineCon India 2023.
The Power of Scale and Machine Intelligence
Vijayaraghavan began his talk by emphasizing the importance of scale in ecommerce. With around 500 million registered users, 150 million products, and billions of monthly visits, Flipkart operates at a massive scale. This necessitates the use of machine intelligence, as manual operations simply cannot keep up.
The Three Pillars of Flipkart's Data Strategy
Vijayaraghavan outlined three key areas where Flipkart leverages data:
Measurement Scien
Harnessing Analytics and Data Science for Ecommerce: Insights from Ravi Vijayaraghavan of Flipkart
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Flipkart is revolutionizing ecommerce by leveraging data, analytics, and AI to enhance customer experience and drive business growth, particularly through innovative assortment design," says Dr. Ravi Vijayaraghavan, SVP and CDAO at Flipkart
