Harnessing the Power of Gen AI: A Media Perspective by Amrit Thomas at Cypher 2023

In a thought-provoking session at Cypher 2023, Amrit Thomas from Zee Entertainment delved into the transformative potential of Generative AI (Gen AI) in the media industry. Thomas's talk was a comprehensive exploration of the challenges, ethical considerations, and future prospects of Gen AI, offering a nuanced understanding of this disruptive technology. The Human-Machine Interface Thomas emphasized the concept of the human-machine interface, where AI serves as a tool to enhance human creativity. He argued that AI should not be seen as a replacement for human creativity but rather as a new paintbrush that artists can use to make their work better. Ethical Considerations One of the key points Thomas discussed was the ethical considerations surrounding Gen AI. He touched upon is