Global professional services firm Genpact sought to establish a strong brand presence within the data science community as they launched their Data Science Practice. They aimed to position themselves as a leading employer in the data science ecosystem and showcase their advanced analytics solutions capabilities.
Essential Objectives:
Genpact had three primary goals:
Attract top talent with a compelling employer branding strategy.
Educate candidates about the organization's greater purpose and their role in achieving it.
Deliver the employer brand promise through employee storie
