Building Genpact’s Data Science Brand

Global professional services firm Genpact sought to establish a strong brand presence within the data science community as they launched their Data Science Practice. They aimed to position themselves as a leading employer in the data science ecosystem and showcase their advanced analytics solutions capabilities. Essential Objectives: Genpact had three primary goals: Attract top talent with a compelling employer branding strategy. Educate candidates about the organization's greater purpose and their role in achieving it. Deliver the employer brand promise through employee stories and experiences. How AIM helped: AIM designed a three-phase campaign incorporating multiple touchpoints, leveraging digital and physical media platforms, including emails, social media posts