Council Post: Understanding Gen AI Hallucinations – A Deep Dive into the Phenomenon

Understanding the phenomenon of hallucinations, their causes, and preventive measures becomes crucial to preserving users' trust in GenAI applications.
Ask a chatbot about the legendary island of "Polaria," and you might get varied responses. A more cautious AI might respond with, "I'm not familiar with that place," while a more imaginative one might confidently claim that Polaria is a hidden landmass in the Arctic, rumored to be home to magical ice creatures and eternal winter. The diversity in responses showcases the difference in AI models' knowledge and creativity. The surge in generative AI models has stirred immense curiosity and enthusiasm. These sophisticated large language models boast an impressive range of capabilities, from crafting diverse content to suggesting solutions for various tasks. However, despite their remarkable abilities, these models aren't flawless. Their occasional tendency to generate responses incorporatin
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Picture of Anirban Nandi
Anirban Nandi
With close to 15 years of professional experience, Anirban specialises in Data Sciences, Business Analytics, and Data Engineering, spanning various verticals of online and offline Retail and building analytics teams from the ground up. Following his Masters from JNU in Economics, Anirban started his career at Target and spent more than eight years developing in-house products like Customer Personalisation, Recommendation Systems, and Search Engine Classifiers. Post Target, Anirban became one of the founding members at Data Labs (Landmark Group) and spent more than 4.5 years building the onshore and offshore team of ~100 members working on Assortment, Inventory, Pricing, Marketing, eCommerce and Customer analytics solutions.
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