Wipro’s Innovative Campaign to Boost Talent Pool and Employer Brand

Wipro, a global leader in IT consulting and business process services, sought to increase its talent pool and strengthen its employer brand through an inventive recruitment campaign. Partnering with Analytics India Magazine, Wipro executed a multi-channel campaign featuring a hackathon, sponsored articles, and social media promotions to engage and attract skilled candidates in the competitive technology landscape. Primary Goals: The recruitment campaign aimed to accomplish two main objectives: Increase the number of job applications, leading to a more diverse and skilled talent pool. Strengthen Wipro's employer brand, positioning the company as an attractive workplace for top talent. Campaign Components: Analytics India Magazine designed an engaging recruitment campai