Accenture Teams Up with Adobe to Revolutionize Marketing with Generative AI 

Accenture has reimagined the marketing industry by combining its expertise with Adobe’s and inventing the generative-AI solutions tailored for each sector to introduce a new era of content production and the supply chain that supports them. The efforts are built on Adobe Firefly, a suite of generative AI models from Adobe. Enhancing Accenture Song with Adobe Firefly Accenture plans to enhance its Accenture Song marketing services by integrating Adobe Firefly Custom Models, aiming to empower clients with the capability to develop tailored models. These models will be specifically designed based on insights derived from their proprietary data while adhering to their unique brand standards. Highlighting the commercial viability and accessibility of Adobe Firefly, it's noted for being