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AI Startup Fibr Raises $1.8 Million to Tackle Rising Customer Acquisition Costs

The company recently secured $1.8 million in a pre-seed funding round led by Accel Partners, with participation from 2AM VC and other notable angel investors.
In response to the evolving digital marketing landscape and skyrocketing customer acquisition costs (CAC), startup Fibr has launched an AI-powered Personalization Hub for B2C marketers. The company recently secured $1.8 million in a pre-seed funding round led by Accel Partners, with participation from 2AM VC and other notable angel investors. Founded in January 2023 by CEO Ankur Goyal and CPO Pritam Roy, Fibr aims to address the challenges faced by performance marketers in the wake of third-party cookie deprecation and stricter data privacy regulations. With CAC having doubled since 2022 and predictions of another doubling in 2024 due to Chrome's impending changes, consumer businesses are feeling the pressure to optimize their marketing efforts. Fibr's platform offers scalable person
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Picture of Abhijeet Adhikari
Abhijeet Adhikari
Abhijeet Adhikari is a Research Associate at AIM-Research, focusing on AI and data science related research reports. Beyond his professional role, Abhijeet is an avid reader with a particular interest in historical and mythological facts, you can reach him at abhijeet.adhikari@aimresearch.co
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