Bath & Body Works is teaming up with Accenture in a multi-year partnership aimed at overhauling the retailer's technology platforms and bolstering growth through artificial intelligence and personalized customer experiences.
The home fragrance and personal care company announced the collaboration on Thursday, revealing plans to modernize its core digital infrastructure and leverage cutting-edge technologies like generative AI to drive sales.
"Our collaboration with Accenture is about having a strong technology foundation and scaling the power of digital, data, and AI to deliver new levels of customer experiences, agility and performance," said Gina Boswell, CEO of Bath & Body Works.
As part of the tie-up, the companies will develop innovative capabilities such as a digital
Bath & Body Works Partners with Accenture to Boost Customer Experience with AI
- By Abhijeet Adhikari
- Published on
As part of the tie-up, the companies will develop innovative capabilities such as a digital "Fragrance Finder" — a generative AI-powered conversational experience designed to help customers identify their perfect scent based on individual preferences.
