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Bridgeline Unveils Smart Search Update with Advanced AI Capabilities

Customers can describe their requirements, and Smart Search automatically generates a relevant shopping list.
Bridgeline Digital, Inc., a leading provider of marketing software, has announced the release of Smart Search by HawkSearch, featuring AI-powered concept and image search with Generative AI (GenAI) capabilities, now available to the general public. Empowering Online Shopping Experience: Smart Search harnesses the latest advancements in AI, including large language models (LLMs) and vector databases, to enhance online shopping search functionality. The update introduces three key capabilities: Concept Search, Image Search, and GenAI. Concept Search: This feature interprets the intent behind a customer's search to deliver products that align more closely with their needs. Customers can describe their requirements, and Smart Search automatically generates a relevant shopping list.
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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