Deloitte Digital Leads with GenAI in Groundbreaking Global Rebrand

Deloitte Digital announces a strategic shift in its branding approach, harnessing the power of Generative AI (GenAI) for a dynamic global rebrand. This initiative demonstrates how GenAI technology can revolutionize branding and content creation, addressing the increasing demand for content across expanding channels and campaigns. The Genesis of Orb Foundry When Deloitte Digital was confronted with the need to rapidly generate supplementary brand assets for its visual identity system, it responded by devising the Orb Foundry . An additional feature, ‘the Orb Foundry,’ helps teams in more than 30 countries generate tailored 3D brand assets on the spot and large-scale. This example of GenAI illustrates the ability to democratize the procedure of building custom brand assets and make