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IBM Watsonx Introduces Advanced AI Capabilities to Enhance Masters Tournament Digital Experience

By leveraging advanced AI capabilities, IBM continues to redefine the intersection of technology and sports, delivering unparalleled engagement and insights to audiences worldwide.
IBM and the Masters Tournament have unveiled a series of new fan features set to enhance the digital experience for this year's event. Powered by generative AI capabilities from watsonx – IBM's AI and data platform – these innovations aim to provide fans with unprecedented insights and engagement opportunities during the April 11-14 Tournament. Innovative Fan Features: The collaboration between IBM Consulting and the Masters digital team has resulted in the introduction of IBM Hole Insights and AI-enabled Spanish language narration. These features are designed to offer fans a personalized and immersive digital viewing experience. IBM Hole Insights: IBM Hole Insights, integrated into the 2024 Masters.com website and mobile apps, utilizes natural language processing and struc
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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