IBM and the Masters Tournament have unveiled a series of new fan features set to enhance the digital experience for this year's event. Powered by generative AI capabilities from watsonx – IBM's AI and data platform – these innovations aim to provide fans with unprecedented insights and engagement opportunities during the April 11-14 Tournament.
Innovative Fan Features:
The collaboration between IBM Consulting and the Masters digital team has resulted in the introduction of IBM Hole Insights and AI-enabled Spanish language narration. These features are designed to offer fans a personalized and immersive digital viewing experience.
IBM Hole Insights:
IBM Hole Insights, integrated into the 2024 Masters.com website and mobile apps, utilizes natural language processing and struc
IBM Watsonx Introduces Advanced AI Capabilities to Enhance Masters Tournament Digital Experience
- By Anshika Mathews
- Published on
By leveraging advanced AI capabilities, IBM continues to redefine the intersection of technology and sports, delivering unparalleled engagement and insights to audiences worldwide.
