Reddit Releases Two New AI Ad Tools, and Promptly Gets Sued

When Reddit unveiled its new AI advertising suite at Cannes Lions this week, the timing couldn’t have been more ironic. The company, still riding the momentum of a successful IPO and a strong Q1 earnings report, announced tools that may finally make Reddit’s vast archive of user-generated content commercially viable at scale. Yet, as brands and agencies line up to test them, the legal walls around that very content began to close in. Reddit has had a busy June. On the Croisette, it announced the launch of "Reddit Community Intelligence": an AI-powered toolkit that includes “Reddit Insights” for social listening and “Conversation Summary Add-ons” that layer positive Redditor commentary directly beneath ads. These features are part of a push to turn Reddit’s 20-year archive