When Reddit unveiled its new AI advertising suite at Cannes Lions this week, the timing couldn’t have been more ironic. The company, still riding the momentum of a successful IPO and a strong Q1 earnings report, announced tools that may finally make Reddit’s vast archive of user-generated content commercially viable at scale. Yet, as brands and agencies line up to test them, the legal walls around that very content began to close in.
Reddit has had a busy June. On the Croisette, it announced the launch of "Reddit Community Intelligence": an AI-powered toolkit that includes “Reddit Ins
