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Salesforce Unveils Cutting-Edge AI Innovations for Retail, Elevating Shopping Experiences

Salesforce, renowned for being the #1 AI CRM, has introduced a suite of groundbreaking data and AI-powered tools designed to redefine every aspect of the shopping experience.
At NRF 2024, Salesforce, renowned for being the #1 AI CRM, has introduced a suite of groundbreaking data and AI-powered tools designed to redefine every aspect of the shopping experience. By integrating generative AI into both Commerce Cloud and Marketing Cloud, Salesforce aims to empower retail merchandisers and marketers with real-time insights into customer behavior and preferences, optimizing interactions, increasing loyalty, driving revenue, and enhancing employee productivity. These innovative solutions, powered by the Einstein 1 Platform, seamlessly connect with retail and shopper data. The platform securely integrates with Large Language Models (LLMs), ensuring real-time context, brand consistency, data governance, and security. This integration promises a new era of connected d
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
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