For decades, businesses and digital marketers have optimized their websites for search engines, following traditional Search Engine Optimization (SEO) strategies to rank higher on Google, Bing, and other search platforms. However, as artificial intelligence rapidly reshapes digital interactions, a new paradigm is emerging that is Answer Engine Optimization (AEO). This shift is redefining the way content is structured, delivered, and discovered, aligning with the needs of AI-driven search systems that generate direct answers rather than displaying a list of links.
SEO Isn’t Enough Anymore
SEO has long focused on ranking web pages based on keywords, backlinks, and metadata. However, AI-driven models such as ChatGPT, Perplexity, and Gemini are remodeling the way users find information
Conversational AI Search Is The New SEO And AthenaHQ Is Proving It
- By Upasana Banerjee
- Published on
AI-driven models such as ChatGPT, Perplexity, and Gemini are remodelling the way users find information
