Nike, Inc., a global leader in athletic footwear, apparel, and equipment, has been at the forefront of integrating artificial intelligence (AI) and generative AI (Gen AI) into its operations. This article delves into Nike's history, its strategic use of AI, key leaders involved, investments, and collaborations with AI companies.
Overview of Nike
Nike was founded on January 25, 1964, as Blue Ribbon Sports by Phil Knight and Bill Bowerman. The company officially became Nike, Inc. on May 30, 1971. Headquartered in Beaverton, Oregon, Nike has grown into a global powerhouse in the sportswear industry, with a market presence in the Americas, Asia-Pacific, the Middle East, Africa, and Europe.
AI and Gen AI Initiatives
1. Nike Fit (2019)
Technology: Computer vision, machine lear
How Nike is Using AI to Transform Product Design, Customer Experience, and Operational Efficiency
- By Anshika Mathews
- Published on
Nike's strategic use of AI and Gen AI has dramatically improved the consumer experience, optimised the supply chain, and fueled product innovation. Nike maintains its competitive advantage in the global sportswear industry through smart acquisitions and cooperation with cutting-edge technologies.
