Icon Partners with Creators to Amplify Video Impact

Kennan Davison didn’t stumble into influencer marketing by accident. With a strong track record in growth and operational efficiency, he had already built Skio into a thriving business, achieving a remarkable $10 million in annual recurring revenue within three years. But when he started observing the influencer marketing industry, he couldn’t ignore the inefficiencies plaguing the space. His initial curiosity quickly turned into a strategic mission. An Industry Rife with Complexity and Cost The influencer marketing landscape, as Davison saw it, was teeming with opportunity but weighed down by significant operational hurdles. Most brands wanting to scale their influencer marketing efforts faced a series of logistical and cost challenges. Campaigns required substantial investments