Meet Tofu The AI Sidekick That’s Rebundling and Automating B2B Marketing

Earlier this year, three founders set out on a mission to reimagine how generative AI can support marketing teams in creating content and bring together a marketing landscape long fragmented by specialized tools. Elaine Zelby, Honglei Liu, and EJ Cho recognized that too many marketing applications each addressing a narrow part of a campaign had led to inefficiencies, siloed data, and ultimately, inconsistent messaging. Over the past decade, teams have been forced to juggle separate tools for emails, ads, landing pages, and much more. This division not only makes it harder to maintain a cohesive brand voice but also strains lean marketing teams tasked with meeting ever-higher goals. With the advent of large language models (LLMs), the founders saw an opportunity to help teams create cont