Persana AI’s Journey to Connect You with the Right People and the Right Message

When Rush Shahani and Sriya Maram met at LinkedIn, they saw a fundamental problem in modern sales that needed solving. Shahani and Maram began developing what would become Persana AI as a side project while still at LinkedIn. Their combined background - Shahani's four years in NLP/gen-AI and Maram's five years focusing on NLP - would prove instrumental in shaping their approach to sales intelligence. "We really wanted to make the sales process really efficient and we started the initial version of Persana, you know, on the side while we were still working at LinkedIn," recalls Shahani. Their vision was clear: "I think sales you really need to be on top of your game in terms of acquiring tech because your compensation or your company's revenue comes on how effective its sales processes a