Ever connected your bank account to apps like Venmo, Robinhood, or Coinbase? Then you must have already met Plaid, even if you didn’t realize it. This San Francisco-based fintech infrastructure company powers the connection between financial data and the digital tools that help a user manage it.
Founded in 2012 by Zach Perret and William Hockey, Plaid began with a simple goal to make it easier for people to interact with their finances digitally. What started as a tool for personal finance insights quickly morphed into the digital plumbing behind modern financial apps offering APIs that allow developers to securely access consumer banking data with just a few lines of code.
The Deal That Wasn’t
Plaid made headlines in 2020 when Visa announced plans to acquire the startup
Plaid Raises $575 Million At $6 Billion Valuation Half Its 2021 Peak But Still Moving Forward
- By Upasana Banerjee
- Published on
Plaid acts as the connective tissue between banks and fintech apps
