Salesforce announced the elimination of 4,000 customer-support roles after deploying agentic AI across its service operations, reducing that division’s headcount from roughly 9,000 to about 5,000, CEO Marc Benioff said on the Logan Bartlett Show. “I was able to rebalance my head count on my support. I’ve reduced it from 9,000 heads to about 5,000 because I need less heads,” Benioff said.
Benioff provided two numerical details tied to the change. He said AI agents now handle roughly 50% of customer conversations and that Salesforce had more than 100 million uncalled sales leads accumulated over 26 years that its agentic sales system is now addressing.
The company describes the technical setup as an “omnichannel supervisor” that coordinates work between AI agents and humans; unresolved issues are escalated to people, according to Benioff’s remarks.
Salesforce’s September announcement follows earlier workforce moves in 2025. In February, Bloomberg reported Salesforce planned cuts of about 1,000 roles while hiring salespeople for AI-related products.
The Salesforce statement stands alongside other recent employer actions that executives have linked to AI. Cisco filed WARN notices for Bay Area reductions totaling more than 200 jobs, including 157 roles in Milpitas and 64 in San Francisco, days after Chairman and CEO Chuck Robbins told CNBC he did not intend to use AI as a pretext to cut staff; local reporting and filings show the cuts are scheduled to be effective Oct. 13, 2025.
Industry commentary and reportage document additional large employers connecting layoffs to AI efficiencies. The Financial Times summarized a pattern of AI-linked reductions across major firms, listing Microsoft, Intel and BT among companies announcing large workforce changes tied to automation and AI adoption.
Public quotes from senior technology executives contextualize these companies’ internal choices. Nvidia CEO Jensen Huang said that increased productivity from AI “is likely that it manifests itself into either better earnings, or better growth, or both,” and added that productivity gains historically do not always translate into layoffs; Huang’s commentary appears in prior interviews and reporting on AI strategy.
Microsoft’s corporate vice-president for AI platforms, Asha Sharma, described how agentic AI changes task routing and organizational design: “The org chart starts to become the work chart,” she said on Lenny’s Podcast, describing how task throughput can replace traditional hierarchy.
Concrete public figures: Salesforce employed 76,453 people across divisions as of January 2025, per the company’s disclosures reported in news coverage. The Salesforce support reduction of 4,000 positions represents about a 45% decline within that unit from its prior approximate size of 9,000.
Regulatory and legal filings are visible in other cases. Cisco’s Bay Area layoffs were disclosed via WARN notices with specific dates and counts, prompting local legal inquiries about compliance with U.S. notice requirements.
Separately reported company reversals supply additional points of interest: Klarna, after reducing staff with automated systems, began rehiring human customer-service agents following pilot programs that fell short of performance expectations, according to reporting cited by the Financial Times.
Salesforce, meanwhile, is promoting its new Agentforce product as a way for clients to adopt the same automation now embedded in its support operations.
