The Day Duolingo Learned What GPT- 5 Could Do

For now, investors have settled on “wait and see.”
For a brief stretch last Thursday, Duolingo was the feel-good tech story of the summer. The Pittsburgh-based language-learning company had just posted a quarter that checked every box on Wall Street’s wish list: revenue and profit ahead of expectations, growth guidance revised upward, and proof that artificial intelligence was translating into paid subscriptions. CNBC reported that shares jumped 30% intraday, with CEO Luis Von Ahn telling investors, “We exceeded our own high expectations for bookings and revenue this quarter, and did it while expanding profitability.” The gains were driven by “strong user growth powered by artificial intelligence,” including a GPT-4-powered video-call conversation practice feature for paying subscribers. That feature, part of Duolingo Max,
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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