The Imperfect AI That Helped Creati Hit $10 Million ARR

When Ella Zhang first released her AI video tool, it barely worked. “The UI was rough. We didn’t even have batch mode,” she admits. “But people flooded in with over 100 in a day. Users doubled. Revenue jumped. That’s when we knew we were onto something.” That “something” would become Creati, an AI platform that helps ecommerce brands produce high-conversion video content without studios, shoots, or human actors. In just under a year, Creati has crossed 10 million downloads and $10 million in annualized revenue — not by chasing AI hype, but by solving a specific, high-value problem: video marketing at scale. For companies managing thousands of SKUs, especially in fashion and beauty, producing fresh product videos is an operational bottleneck. Creati changes that e