Brands and retailers can see how many consumers arrive from AI platforms. What they cannot yet see is whether those consumers find the right products, receive accurate recommendations, and complete a purchase, or where in that journey they drop off.
NIQ and Similarweb announced a collaboration on September 2, to build the measurement infrastructure that closes that gap.
According to the press release, the solution tracks five stages of the AI commerce journey: consumer intent inside AI platforms, product visibility in AI recommendations, content optimization of what AI surfaces, AI-driven traffic to product pages, and conversion from that traffic into sales. Together the five stages cover the full commercial funnel
