Bridging the Digital Divide: Embracing Generative AI in Traditional Organizations

Organizations face the challenge of finding the right balance in personalizing these technologies
In an era where technological advancement shapes the competitive landscape, traditional organizations face the dual challenge of preserving their legacy while embracing innovation. Rohit Masthipur who is Sales Leader: Analytics and AI at Amazon Web Services (AWS) sheds light on this pivotal junction, particularly focusing on the integration of Generative AI (Gen AI) within these longstanding entities. Distinguishing between digital-native companies "born in the cloud" and traditional organizations established well before the digital age, Masthipur delves into the complexities and opportunities that Gen AI presents.  As these organizations grapple with technological adoption, the conversation explores the nuances of transitioning from being technology-enabled to technology-driven. M
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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