Don’t Fear, Stay in Control—Catalina Herrera on Amplifying Your Capabilities with Predictive Analytics

Don’t be afraid, but also remain the one in control. See what it does, and decide how you want to use it to augment your capabilities. That's the key to all of this.
Data has emerged as a core driver of innovation and strategic decision-making. Yet, while organizations have access to an overwhelming amount of data, the key to truly unlocking its value lies in how it is analyzed and applied. In this insightful conversation, we hear from Catalina Herrera, Field Chief Data Officer at Dataiku, as she dives deep into the practicalities of predictive analytics, the role of data in shaping business strategies, and the need for more skilled professionals to meet the growing demands of data-driven industries. Catalina sits down with Kashyap Raibagi, Associate Director of Growth at AIM Research, to discuss her insights on the evolving role of data in business strategy and innovation. Catalina is an influential leader in data analytics, with over a decade of e
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Picture of Anshika Mathews
Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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