Optimizing Life Sciences Commercialization Through Digital-First Strategies with Tarun Mathur

Gen AI is exciting because it allows AI technology to be created by the right people, by domain experts, using domain-specific language.
In today's rapidly evolving life sciences landscape, the fusion of digital technologies with commercialization strategies has become indispensable. From research and development to marketing and distribution, the adoption of digital-first approaches is reshaping how life sciences companies operate. This shift promises to accelerate innovation, improve patient outcomes, and optimize the entire commercialization process. By leveraging data analytics, artificial intelligence, and other digital tools, organizations can unlock insights, streamline operations, and personalize engagement with healthcare providers and patients. However, this transformation also presents challenges, including the need for significant investments in technology and organizational adaptation. This week, we welcome
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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