Why Microsoft’s Power BI Price Increase Might Be a Blessing for Emerging BI Vendors

This change creates opportunities for several established and emerging BI platforms to showcase their unique capabilities and value propositions.
Microsoft's announcement of substantial price increases for Power BI marks the first major pricing change since the platform's launch in 2015. Starting April 1, 2025, users will face significant cost increases across multiple products, with Power BI Pro jumping from $10 to $14 per user per month and Power BI Premium Per User (PPU) increasing from $20 to $24 per user per month. Understanding Microsoft's Price Increase According to Microsoft's Tuesday announcement, the company has implemented over 1,500 enhancements to Power BI over the past six years. The price adjustment reflects these improvements and ongoing investment in innovation. While some editions remain unchanged - including Power BI Capacities (F SKU), Power BI Report Server, Power BI Embedded, and Power BI Free - the impac
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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