Evertune Reveals AI Marketing Tool with $4M Boost

As consumers increasingly rely on AI chatbots like ChatGPT for product comparisons and purchasing decisions, one startup is breaking new ground to help brands understand, monitor, and shape how they’re portrayed by large language models (LLMs). Evertune, a newly unveiled analytics company dedicated to LLM brand insights, has emerged from stealth today with $4 million in seed funding to advance this mission. Leading the round is New York-based Eniac Ventures, joined by seed-stage firm NextView Ventures and prominent angel investor Roger Ehrenberg, highlighting early investor confidence in Evertune’s unique approach to AI-powered marketing.

Founded in April, Evertune sets itself apart in the rapidly expanding AI marketing landscape by focusing on analytics rather than content creation. Where many AI startups focus on generating materials like copy, images, or videos for marketing teams, Evertune’s platform specializes in analyzing what major AI models say about specific brands and products. Evertune gives companies insights into how often and in what context their brand might be recommended by LLMs, such as ChatGPT, Google’s Gemini, Meta’s Llama, Anthropic’s Claude, and Perplexity.

The platform’s functionality goes beyond simple brand perception metrics: it evaluates competitors’ strengths, highlights potential weaknesses, and allows companies to refine their LLM profiles to improve brand narratives in the AI space. This setup enables brands to see how they’re perceived within the AI-driven consumer journey, making it possible for them to optimize and influence the AI-generated brand recommendations that consumers increasingly rely on.

Evertune’s CEO and co-founder, Brian Stempeck, traces the inspiration for the startup to his own experiences as a consumer. About a year ago, while searching for the best car for his family, Stempeck found himself consulting ChatGPT for vehicle specs and features instead of relying on traditional search engines. Seeing that he was not alone in this shift, he recognized the opportunity for a solution that would allow brands to gain insight and influence over what AI models say about them, much like search engine optimization (SEO) does for traditional search engines. “This is one of the biggest changes we’ve seen in the search space. LLMs get straight to the answer without needing users to sift through multiple links,” Stempeck explained.