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    Council Post: The Power of AI in Imaginary Worlds

    The key lies in fostering better collaboration between humans and AI technologies, harnessing their synergistic potential. 

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    Council Post: The Power of AI in Imaginary Worlds

    It is frequently said that AI is unable to express creativity or emotions, and that these limitations prevent it from accurately replicating a human. However, has expanding technology allowed us to overcome yet another obstacle? Is it accurate to say that AI is creative?

    Companies that have used AI to produce music include Sony's Flow Machine and IBM's Watson. IBM's Watson and a well-known music producer by the name of Alex da Kid teamed together to attempt to write a song together. A machine wrote and created the entirety of a song. With the aid of AI, live musicians have performed for thousands of viewers in virtual concerts. The most recent instance of this is ABBA's totally virtual "Voyage" tour. The band collaborated with Industrial Light and Magic, a visual effects studio, to have virtual representations of the band made using cutting-edge motion capture technology. The actions of their virtual counterparts' eyes and bodies are identical to those of the band members.

    The film business is another instance of creative AI in action. The first ever cognitive movie trailer for the horror flick Morgan was made using AI. After being given sequences from the film, the computer chose ten distinct moments to combine into the trailer. This is the first occasion when a machine has completed a task of this nature without assistance from a human.

    By bringing forth new technologies that have altered how material is generated, delivered, experienced, and monetized, the digital era upended the conventional formula for success in media and entertainment. Today's media organisations must embrace constant transformation or risk falling behind – or becoming obsolete – as audiences have more choice, flexibility, and control over what they watch.

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