By Sachin Mohan · AIM Media House
Best Buy launched Ask Blue as their first named conversational AI shopping assistant on August 27, bringing together product knowledge, support resources, customer reviews, availability, and pricing into a single interface on Best Buy's website.
The tool can compare products across specifications, assess compatibility between devices, provide support information, and direct customers to self-service options or live support as the query requires., according to the company The Ask Blue launch arrived alongside a completed commerce integration with OpenAI that allows customers to discover Best Buy products, receive AI-generated recommendations, and complete purchases inside ChatGPT.
Incoming CEO Jason Bonfig described both as part of Best Buy's agentic AI strategy. "It brings together expertise from across Best Buy's website in one easy-to-use experience," Bonfig said of Ask Blue.
"It combines product knowledge, support, resources, customer reviews, availability and pricing to help customers make informed decisions." The ChatGPT integration is one of two major AI platform partnerships Best Buy has active simultaneously.
Best Buy is also one of more than 20 partners endorsing Google's Universal Commerce Protocol, launched at NRF 2026, which enables customers to make purchases directly in Google AI Mode while using Google Search and the Gemini app.
Together the two partnerships give Best Buy a presence in the two largest AI shopping channels currently available to consumers.
Outgoing CEO Corie Barry confirmed at Q4 2026 earnings that Best Buy has been deliberately evolving bestbuy.com to be more agentic friendly, a discoverability investment that precedes the Q2 AI product launches and provides the technical foundation they depend on.
AI Glasses and the Emerging Categories Contribution Best Buy also reported that a group of emerging categories including AI glasses, trading cards, and health rings more than doubled from a year earlier in Q2 and contributed approximately one percentage point to comparable sales.
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