By Ridhika Basnet · AIM Media House
On June 18, 2026, Adobe announced a major expansion of its creative agent across Firefly and Creative Cloud applications.
The company, a developer of creative software platforms, stated that the update establishes its creative agent as a connective layer capable of orchestrating multi-step workflows based on described outcomes.
"Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise," said David Wadhwani, president of Adobe's Creativity & Productivity business.
"Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can." Adobe also outlined performance insights from its research regarding technology adoption among creative professionals.
According to Adobe's recent Creators' Toolkit Report, which surveyed more than 16,000 creators globally, 75 percent of creators describe creative artificial intelligence as integrated or essential to how they work.
The company also stated that 85 percent of respondents believe the final creative decision should always remain theirs. New Capabilities and Tools Available In Firefly, the company’s new artificial intelligence assistant uses a conversational interface to handle complex tasks.
Creators can describe the final outcome they want, and the assistant automatically connects and runs multi-step workflows across different Creative Cloud applications to complete the job, the company said.
The new creative skills and tools include features like Brand kit creation, Short product video creation from images, Quick Cut creation, Storyboard creation and associated video generation and new customization upgrades.
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