How does Adobe Creative Agent automate workflows?

On June 18, 2026, Adobe announced a major expansion of its creative agent across Firefly and Creative Cloud applications. The company, a developer of creative software platforms, stated that the update establishes its creative agent as a connective layer capable of orchestrating multi-step workflows based on described outcomes.

"Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise," said David Wadhwani, president of Adobe's Creativity & Productivity business. "Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can."

Adobe also outlined performance insights from its research regarding technology adoption among creative professionals. According to Adobe's recent Creators' Toolkit Report, which surveyed more than 16,000 creators globally, 75 percent of creators describe creative artificial intelligence as integrated or essential to how they work. The company also stated that 85 percent of respondents believe the final creative decision should always remain theirs.

New Capabilities and Tools Available

In Firefly, the company’s new artificial intelligence assistant uses a conversational interface to handle complex tasks. Creators can describe the final outcome they want, and the assistant automatically connects and runs multi-step workflows across different Creative Cloud applications to complete the job, the company said.

The new creative skills and tools include features like Brand kit creation, Short product video creation from images, Quick Cut creation, Storyboard creation and associated video generation and new customization upgrades.

To maintain context across production stages, the company is introducing organizational features called Elements and Projects within the upgraded Firefly studio. According to the company, the Elements feature allows users to save and reuse created characters, locations, and objects to ensure visual consistency at scale. The Projects feature organizes assets and generations across Firefly and Creative Cloud so creators can maintain continuity across iterations.

The creative agent is also being introduced across application platforms including Premiere, Photoshop, Illustrator, InDesign, and Frame.io. The expansion introduces artificial intelligence assistants to these tools, allowing creative professionals to delegate complex or repetitive tasks.

In Photoshop, the assistant executes composite tasks such as background changes and asset resizing across entire projects. In Premiere, it automates tedious setup work by sorting assets into bins, batch renaming clips, identifying interview questions, adding markers, and assembling starting points.

The assistant automates workflows across applications by organizing assets and running print checks in Illustrator and InDesign, and processes creative direction to organize shoot assets, track revision feedback, and generate B-roll within the project in Frame.io.

According to the company, the artificial intelligence assistant is available in After Effects as a private beta, with plans underway to expand these agentic capabilities to additional Creative Cloud applications for photography, video, and motion design workflows.

The company is also introducing its creative tools to external platforms including OpenAI's ChatGPT, Anthropic's Claude and Microsoft 365 Copilot to expand its overall audience reach. The company previously announced plans to bring its connector to Google Gemini and Slack to further expand the ecosystem reach of its creative tools.

Regarding rollout schedules, the company noted that the latest capabilities for the artificial intelligence assistant are available in the Firefly web application. The company also said that public betas have launched for Premiere, Photoshop, Illustrator, Frame.io, and InDesign. The upgraded Firefly creative studio experience remains in a private beta format accessed via a waitlist.