By Sachin Mohan · AIM Media House
A new Deloitte study showed that organizations deploying AI point products see a 3% increase in ROI. Organizations deploying an end-to-end AI platform like DocuSign's Intelligent Agreement Management see nearly 30%, as claimed by the company. That is a 10x difference.
"A new Deloitte study quantifies this, finding that while AI point products yield a modest 3% increase in ROI, customers deploying an end-to-end AI platform like IAM, realize a nearly 30% increase or a 10x difference in value delivered," said CEO Allan Thygesen during DocuSign's Q1 FY2027 earnings call on June 4.
Enterprise software is in the middle of a debate about whether AI is better delivered as a point product, a specialized tool that does one thing very well, or as a platform capability embedded across interconnected workflows.
DocuSign is making the platform argument, and now it has a named research firm putting a multiplier on it. The Deloitte finding is the external validation. The 75% figure is the internal one. Thygesen disclosed that approximately 75% of all new code shipped at DocuSign is now AI-assisted, up from 60% just last quarter.
What the 75% Figure Says A 25% increase in a single quarter is an acceleration that signals deliberate organizational investment rather than gradual adoption , according to the company. DocuSign is not waiting for AI tools to become standard in engineering. It is driving them to standard.
The number also contextualizes something Thygesen said about the pace of product launches. "Our pace of product innovation and product release is relentless right now. It's probably an all-time high." The two figures together suggest a direct causal relationship.
More AI-assisted development is producing more products, faster.
The Customer Evidence Crete United, a national network of mechanical, electrical, plumbing, and building automation specialists, deployed AI-Assisted Review across its contract workflows and reduced contract negotiation times by 80% and improved deal execution speed by 90%, as claimed by DocuSign.
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