By Anshika Mathews · AIM Media House
The commercial insurance market, valued at approximately $800 billion, has long been known for its inefficiencies. Data fragmentation, slow manual processes, and misalignment between brokers and carriers have created roadblocks that limit business growth and slow down deal flow.
Outmarket AI, a company founded by Vishal Sankhla and Anshu Jain, aims to change this by introducing an intelligent layer that empowers brokers, carriers, and wholesalers to work more efficiently and uncover new revenue opportunities.
AIM Research spoke with Vishal Sankhla , co-founder and CEO of Outmarket AI, to understand their inspiration, the gaps they identified in the industry, the challenges they faced in driving AI adoption, their competitive differentiation, their recent funding round, and their long-term vision.
The Moment That Sparked Outmarket AI Outmarket AI was born from a deep appreciation for the role brokers play in the insurance ecosystem and the growing challenges they face in an increasingly data-driven world.
Sankhla and Anshu Jain , both of whom previously worked at Ethos, a leader in life insurance technology, saw firsthand how brokers who are some of the hardest-working professionals in the industry were being held back by inefficient manual processes and outdated tools.
“There was a defining moment when it all clicked,” Sankhla recalled. “We were working with brokers who spent hours, sometimes days, searching for the right carrier, manually comparing quotes, and struggling to make sense of scattered data.
The inefficiencies weren’t just frustrating; they were limiting opportunities, slowing deals, and ultimately leaving revenue on the table.” What the industry needed was not just automation, but a true intelligence layer, one that could enhance brokers’ expertise, streamline workflows, and unlock new business opportunities.
This realization led to the founding of Outmarket AI, with the goal of creating an AI-powered platform designed to complement, not replace, brokers.
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