Adobe Makes a $1.9 Billion Bet on the Future of Brand Visibility
"Brand visibility is being reshaped by generative AI, and brands that don't embrace this new opportunity risk losing relevance and revenue"
Deployed's enterprise AI reporting on Adobe.
"Brand visibility is being reshaped by generative AI, and brands that don't embrace this new opportunity risk losing relevance and revenue"
In 2025, startups are rewriting how Big Tech has dominated innovation.
Adobe, NVIDIA, and others are helping Fortune 500 companies build models that never leave the corporate firewall
Rather than banning AI, the $141 billion software firm actively encourages its use during the recruitment process.
Text-to-image and video AI platforms are reshaping digital creativity, empowering users with instant, versatile visual storytelling tools for professional needs.
AI-powered shopping will see a 520% increase this holiday season, driving $253.4 billion in U.S. online sales.
Design is everyone’s business.
Figma’s IPO is happening against the backdrop of a failed megadeal.
Coding will be done by agents. Focus on thinking in systems, framing problems, and expressing what you want.
Adobe’s enterprise/subscription first approach has been alienating solo creatives
Figma is officially moving on.
We’re not chasing the AI hype cycle.
These breakthrough tools promise to offer new creative possibilities, equipping professional editors with the means to keep pace with the fast-paced nature of video production.
Accenture has reimagined the marketing industry by combining its expertise with Adobe’s and inventing the generative-AI solutions tailored for each sector to introduce a new era of content production and the supply chain that supports them.
Adobe is uniquely positioned to combine best-in-class applications across Adobe Experience Cloud and Adobe Creative Cloud with generative AI natively integrated for teams to boost productivity and deliver personalization at scale
The collaboration between Adobe and Microsoft signifies a significant step forward in enhancing marketing efficiency and productivity.