Council Post: Robust Data Engineering Practices Can Supercharge AI

While AI models often steal the spotlight, the true unsung hero of successful AI implementations is data engineering.
As artificial intelligence (AI) reshapes industries with its ability to provide unprecedented insights and automation, the importance of high-quality, well-structured data is becoming increasingly evident. However, many organizations struggle to unlock AI's full potential due to poor data management practices, inconsistent data quality, and inefficient data pipelines.  Without robust data engineering, AI models often receive incomplete, inaccurate, or unstructured data, leading to suboptimal performance and unreliable outcomes. This article explores the critical role of data engineering in addressing these challenges, highlighting how structured data pipelines, effective data integration, and rigorous data quality management are essential for maximizing AI’s capabilities and ensu
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Picture of Zubair M
Zubair M
Zubair M is a seasoned leader in CRM, data engineering, and business intelligence with 14 years of experience. At Snapchat, he heads the Sales Data Engineering and BI function, driving data-driven decision-making for sales, strategy, and data science. Previously, at Amazon Advertising, Zubair led sales analytics engineering, transforming brand engagement through insightful data narratives. He began his career at Mu Sigma, solving complex problems for Fortune 500 clients across tech, retail, insurance, and healthcare, and contributed to the company’s rapid growth from 300 to 5000 employees.
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