Airtable’s Journey to ProductCentral and How a Slow Build Became a Breakthrough

It’s a solution that enables product leaders to not only see the big picture but also zoom in on the details that matter.
In 2012, Airtable’s founders, Andrew Ofstad, Howie Liu, and Emmett Nicholas, set out to create something audacious—a product that could serve multiple industries, solve a variety of problems, and do it all with the flexibility of a low-code platform. It was a daunting vision, building a horizontal product capable of handling everything from tracking bugs and marketing campaigns to managing cattle ranching and even finding baby formula. But, as with all great startups, the early days were filled with struggles, from prototyping to finding their ideal customer profile. Over the years, Airtable’s vision began to take shape. The slow build paid off. Today, the company boasts a customer base of over 300,000 organizations, including industry giants like Amazon, Netflix, and Nike. Their
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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