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Doji’s AI-Powered Virtual Try-Ons Received Not Just Funding But Also Love

Doji leverages AI to utilise user preferences, previous choices, and body measurements to suggest outfits that match their individual style
“What if you could try on balenciaga, prada, chanel for $0?,” said Emmy Thamakaison, a Doji private beta user Meet Doji, an AI-driven fashion app that combines cutting-edge technology with personalised experiences to offer users a virtual shopping experience like never before. This latest startup in the fashion industry lets the users create lifelike, personalised avatars for virtual try-ons. Doji, launched in 2024 by industry veterans Dorian Dargan (formerly of Meta and Apple) and Jim Winkens (formerly of Google DeepMind), is rapidly gaining popularity and disrupting the fashion industry. Since then it has been actively rolling out features for its beta users and they are in love. While some beta users called it their “digital twin,” some said that this dawns a new era
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Upasana Banerjee
Upasana is a Content Strategist with AIM Research. Prior to her role at AIM, she worked as a journalist and social media editor, and holds a strong interest for global politics and international relations. Reach out to her at: upasana.banerjee@analyticsindiamag.com
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