Datadog Enters the Experimentation Space with $220 Million Eppo Deal

Datadog has acquired San Francisco-based experimentation startup Eppo for $220 million, marking its third startup acquisition of the year. The move brings experimentation into Datadog’s broader platform ecosystem and makes it the latest and largest company to formally enter the experimentation category. The acquisition was confirmed in a post by journalist Alex Konrad on X, who noted that Datadog had previously attempted to acquire another competitor in the space before finalizing the deal with Eppo. Scoop: Datadog is acquiring startup Eppo for $220 million, sources tell me, after trying to buy one of its competitors. It's Datadog's third startup buy this year.The full story is now in @UpstartsMediaCo subscriber inboxes, and at the link below 👇https://t.co/uVxd8NzU42&mda