Clarify Wants to be Salesforce, but Better

For decades, customer relationship management (CRM) systems promised to streamline sales (but often delivered the opposite: administrative overload.)  In 2024, software veterans Patrick Thompson, Austin Hay, and Ondrej Hrebicek set out to change that with Clarify, an AI-native, autonomous CRM built to eliminate busywork and free sales teams to focus on closing deals. This week, Clarify announced it had raised $22.5 million in funding from investors including USVP, Gradient, and Madrona Ventures. The company also made its product generally available, marking its official move from stealth pilot to market challenger. Thompson, formerly a co-founder at Iteratively and product leader at Amplitude, partnered again with Iteratively’s former CTO, Hrebicek, who also led engineering